Why Send Emails?
Email marketing is usually done to promote your latest products, events, or simply as a communication tool announcing the latest company news. You have to be very careful not to carry yourself away and send too many emails in a short period of time, as this could result in losing your audience and your clients hitting the unsubscribe button. Many businesses tend to send emails on regular basis such as once a day, once a week, or once a month. It all depends on your industry and the content, message, of your email. You do want to provide current sale promotions to your clients, but they do not want to hear about it every day.
Encourage Brand Awareness
Another purpose of email marketing is to keep promoting your company and build brand awareness. By sending emails to your client periodically you will not risk them forgetting about your service or product. Even though they might not have any need for your product or service at the moment, next time they do or someone they know you sure will get better chance of earning their business.
The right way to do email marketing is with permission from the prospective client. These are usually obtained with sing up links and forms on your website, or other marketing placements. One other way is a little unorthodox, but it may work as well, which is by purchasing a list of businesses ranging from new business or specific number of employees that suites your target audience.
Your best click open ratio is proved to be during the day, while night time is lacking and barely gets noticed. Keep in mind that you might get much better results for your campaign if you send them on Tuesday and Wednesday versus the weekend. Follow your click open ratio statistics and adjust your email marketing accordingly for the next round. You might find it useful to increase your performance by placing more than one link inside of your email to make sure that client ends up on the landing page you designate.